Marketing, Media and Communication

From writing a script to operating the camera and editing the images: with a major in Film and Production, you will soon know everything about the process of filmmaking. You will learn how to set up a timeline and budget for a production and how to operate the equipment. During the major, you will get to know all the techniques of light, sound, and editing. Besides the hands-on experience, you will learn about film history and theory, such as the analysis of existing productions. This makes you well prepared for a career in the film world.

The following universities offer this major:

• PSE (Pour un Sourire d’Enfant), Phnom Penh

_{Please be aware that the majors offered by universities change over time and that the overview given on this page might not be entirely up to date. We advise you to do your own research on the university’s website or to contact the university’s student affairs office to check that they offer the major of your choice.}

If you dream of reporting the news to fellow Cambodians, then a major in Journalism is the right fit for you. This major focuses on creating information for various media such as newspapers, magazines, websites, television and radio. You will learn how to gather, analyze and prepare all kinds of information before publishing it. You will build strong communicative skills. 

Interview with a Journalism student

Sokun Ngan is a 22-year old student of the Department of Media and Communication at the Royal University of Phnom Penh. She mentions that the availability of scholarships was very important to her when deciding what major to follow. Luckily, she was able to receive a scholarship for this major. What inspired her to enroll in this major, was her dream of becoming a journalist who speaks on behalf of the underrepresented women and other people in her community. She wants to speak up about these issues to create a better society. 

Sokun loves that the major focuses on photography and video production. She also really enjoys that she is able to write about issues surrounding women in Cambodia. Her favorite subject so far was Video Production. She really never got tired of it, and never procrastinated homework for the subject. After graduation, Sokun would like to become a public relation officer, with a background in journalism.

Sokun’s advice for high school students? Sokun emphasizes that you need to be confident that you can make a difference. She says that if you really want something, you’ll always be able to achieve that goal, as long as you are willing to push yourself and work hard. Practice makes perfect!

The following universities offer this major:

• International University, Phnom Penh
• Paññāsāstra University of Cambodia, Phnom Penh
• Royal University of Phnom Penh, Phnom Penh

_{Please be aware that the majors offered by universities change over time and that the overview given on this page might not be entirely up to date. We advise you to do your own research on the university’s website or to contact the university’s student affairs office to check that they offer the major of your choice.}

Would you like to become an expert in promoting products and services across various industries? The major in Marketing and Branding will teach you how to reach the target group through a wide range of channels (such as social media). Examples of some of the main topics that are covered are online marketing, communication and consumer behavior.

Interview with a Marketing and Branding graduate

LUCH Chhengly (25) graduated in a Marketing major at the National University of Management. She took this major because she was interested in business and with this major it would be easier to find a job in that field.

What she liked about her major was the study of customer attitude, of marketing strategies and marketing plans. What she liked doing most was research, because this provides insight into internal and external factors and helps prepare strategies for businesses. What she didn’t like was that in the foundation year you have to study subjects like Khmer history, which according to her are not related to the major. The workload is average; one assignment per teacher, 4 hours a day, 20 hours per week.

According to Chhengly, the high school subject that is most relevant to this major is Economics, but what is even more important is experience, so while you are studying you have to find a job.

Chhengly’s tip for you? If you are interested in this major, do more research on it and decide whether it is what you want or not. Then you have to check what job opportunities you will have when you graduate.

The following universities offer this major:

• American University of Phnom Penh, Phnom Penh
• Angkor University, Siem Reap
• Asia Euro University, Phnom Penh
• Beltei International University, Phnom Penh
• Build Bright University Banteay Meanchey, Banteay Meanchey
• Build Bright University Battambang, Battambang
• Build Bright University Phnom Penh, Phnom Penh
• Build Bright University Ratanakiri, Ratanakiri
• Build Bright University Siem Reap, Siem Reap
• Build Bright University Sihanoukville, Sihanoukville
• Build Bright University Stung Treng, Stung Treng
• Build Bright University Takeo, Takeo
• Cambodian Mekong University, Phnom Penh
• Cambodian University for Specialities, Phnom Penh
• Chea Sim University of Kamchaymear, Kamchaymear
• City University, Phnom Penh
• Dewey International University, Battambang
• Human Resource University, Phnom Penh
• IIC University of Technology, Phnom Penh
• International University, Phnom Penh
• Khmer University of Technology and Management, Sihanoukville
• Life University, Sihanoukville
• Mean Chey University, Banteay Meanchey
• National Institute of Business, Phnom Penh
• National University of Battambang, Battambang
• National University of Management, Phnom Penh
• Norton University, Phnom Penh
• Panha Chiet University, Phnom Penh
• Paññāsāstra University of Cambodia, Phnom Penh
• Phnom Penh International University, Phnom Penh
• PSE (Pour un Sourire d’Enfant), Phnom Penh
• Raffles International College, Phnom Penh
• Svay Rieng University, Svay Rieng
• University of Cambodia, Phnom Penh
• University of Economics and Finance, Phnom Penh
• University of Management and Economics, Battambang
• University of Southeast Asia, Siem Reap
• Western University, Phnom Penh

_{Please be aware that the majors offered by universities change over time and that the overview given on this page might not be entirely up to date. We advise you to do your own research on the university’s website or to contact the university’s student affairs office to check that they offer the major of your choice.}

Would you like to learn how to convey a message to a large group of audience using mass media? Then you should consider majoring in Mass Communication and Media Management. You will learn about different types of mass media, including printed media such as newspapers and magazines, broadcast media such as radio and television, and digital media such as websites and social media. You will learn how to produce and publish these different types of media successfully and will study the impact media has on society and culture. A degree in Mass Communication and Media Management will offer varied career opportunities; from advertising and broadcasting to public relations, journalism, and publishing.

Interview with Mass Communication and Media Management students

Imrorn and Sar Sanponhroath are both students of Media Management at the Royal University of Phnom Penh. Sar indicates that her interest in production and writing made her decide to enroll in this major. She had always loved to tell stories and often wondered how videos (such as movies and music clips) were made. Her favorite things about the major are that she can freely share her opinion and that the major taught her to be more considerate in making judgements. Moreover, she likes the fact that she now understands more about sensitive topics and that she is comfortable discussing these topics, while some Cambodians are not yet comfortable doing that. 

What Imrorn dislikes about the major, is that students need a lot of equipment such as a camera, high performing laptop, et cetera. Sar adds to this by saying that she dislikes the fact that there is only little time to practice and prepare for productions. Moreover, she mentions that the techniques of filming and the preparation for a production were different than expected. However, both students are still very satisfied with their major and highly enjoy all subjects. Imrorn’s favorite subjects so far were Principle and Practice of Journalism, Khmer Writing Composition, Media and Society, and Introduction to Research Study. These subjects really helped him towards his goal of becoming a communication professional in the future. Sar’s favorite subject is currently Radio Production. She explains that this topic is fun, since you get to test audio recordings and learn about different sound effects. 

Chhum Chhayvathanak is a recent graduate of Media Management and currently works as a Senior Digital Communication Officer. What he loved about his major was the focus on digital (communication) skills and news reports. His biggest tip for high school students is to read as much as possible, and to pay attention to the subject of Khmer Literature. This subject allowed him to understand more about the context when starting to write a story or news report. Sar and Imrorn agree with this.

Imrorn’s tip for you? Make sure that you are proficient in English and that you have sufficient knowledge about general culture. Sar advises all high school students to be more confident and brave. She also recommends students to be well-prepared: do not wait until you start in class.

The following universities offer this major:

• Paññāsāstra University of Cambodia, Phnom Penh
• Royal University of Phnom Penh, Phnom Penh
• University of Cambodia, Phnom Penh
• University of Southeast Asia, Siem Reap

_{Please be aware that the majors offered by universities change over time and that the overview given on this page might not be entirely up to date. We advise you to do your own research on the university’s website or to contact the university’s student affairs office to check that they offer the major of your choice.}

Are you interested in managing a sales team and would you like to learn how you can realize the sales goals of an organization? Do you enjoy working with people (both clients and colleagues)? The major in Sales Management will teach you everything about marketing, management, and coaching.

The following universities offer this major:

• IIC University of Technology, Phnom Penh
• International University, Phnom Penh
• National Institute of Business, Phnom Penh
• PSE (Pour un Sourire d’Enfant), Phnom Penh
• University of Management and Economics, Battambang

_{Please be aware that the majors offered by universities change over time and that the overview given on this page might not be entirely up to date. We advise you to do your own research on the university’s website or to contact the university’s student affairs office to check that they offer the major of your choice.}

Are you creative? And would you like to combine your creativity with theoretical knowledge and technological skills to create powerful designs to persuade, inform and engage target audiences? Then consider majoring in Visual Communication. The major Visual Communication will teach you about the use of visual elements to effectively convey ideas and information, such as by using colour, typography, imagery, symbols and animation. A major in Visual Communication will allow you to work in various industries, including education, publishing and advertising.

The following universities offer this major:

• Limkokwing University of Creative Technology, Phnom Penh
• Raffles International College, Phnom Penh
• University of Cambodia, Phnom Penh

_{Please be aware that the majors offered by universities change over time and that the overview given on this page might not be entirely up to date. We advise you to do your own research on the university’s website or to contact the university’s student affairs office to check that they offer the major of your choice.}

If you are interested in the process of developing websites, a major in Web Development and Design might be something for you! You will learn all about the development, design and implementation of websites, webshops and web applications. For example, you will learn how to create a website according to a company’s and their customers’ needs, with the use of programming, software, and dynamic content. 

The following universities offer this major:

• International University, Phnom Penh
• Norton University, Phnom Penh

_{Please be aware that the majors offered by universities change over time and that the overview given on this page might not be entirely up to date. We advise you to do your own research on the university’s website or to contact the university’s student affairs office to check that they offer the major of your choice.}