Introduction
Are you both creative and commercially minded? Do you want to immerse yourself in topics such as consumer behavior, sales and social media? Would you like to learn how to analyse and reach the target group? Then a major in Marketing and Sales is the right choice for you. It will teach you how to market different types of products and services (Marketing and Branding) or how to ensure that companies achieve their sales goals (Sales Management).
Does this sound familiar?
- You always come up with creative ideas
- You have great commercial insight
- You find it easy to talk and present your ideas to others
- You are interested in how to best promote products and services
- You would like to advise companies on their marketing, communication and/or sales strategies
Majors
Would you like to become an expert in promoting products and services across various industries? The major in Marketing and Branding will teach you how to reach the target group through a wide range of channels (such as social media). Examples of some of the main topics that are covered are online marketing, communication and consumer behavior.
Interview with a Marketing and Branding graduate
LUCH Chhengly (25) graduated in a Marketing major at the National University of Management. She took this major because she was interested in business and with this major it would be easier to find a job in that field.
What she liked about her major was the study of customer attitude, of marketing strategies and marketing plans. What she liked doing most was research, because this provides insight into internal and external factors and helps prepare strategies for businesses. What she didn’t like was that in the foundation year you have to study subjects like Khmer history, which according to her are not related to the major. The workload is average; one assignment per teacher, 4 hours a day, 20 hours per week.
According to Chhengly, the high school subject that is most relevant to this major is Economics, but what is even more important is experience, so while you are studying you have to find a job.
Chhengly’s tip for you? If you are interested in this major, do more research on it and decide whether it is what you want or not. Then you have to check what job opportunities you will have when you graduate.
The following universities offer this major:
- American University of Phnom Penh, Phnom Penh
- Angkor University, Siem Reap
- Asia Euro University, Phnom Penh
- Beltei International University, Phnom Penh
- Build Bright University Banteay Meanchey, Banteay Meanchey
- Build Bright University Battambang, Battambang
- Build Bright University Phnom Penh, Phnom Penh
- Build Bright University Ratanakiri, Ratanakiri
- Build Bright University Siem Reap, Siem Reap
- Build Bright University Sihanoukville, Sihanoukville
- Build Bright University Stung Treng, Stung Treng
- Build Bright University Takeo, Takeo
- Cambodian Mekong University, Phnom Penh
- Cambodian University for Specialities, Phnom Penh
- Chea Sim University of Kamchaymear, Kamchaymear
- City University, Phnom Penh
- Dewey International University, Battambang
- Human Resource University, Phnom Penh
- IIC University of Technology, Phnom Penh
- International University, Phnom Penh
- Khmer University of Technology and Management, Sihanoukville
- Life University, Sihanoukville
- Mean Chey University, Banteay Meanchey
- National Institute of Business, Phnom Penh
- National University of Battambang, Battambang
- National University of Management, Phnom Penh
- Norton University, Phnom Penh
- Panha Chiet University, Phnom Penh
- Paññāsāstra University of Cambodia, Phnom Penh
- Phnom Penh International University, Phnom Penh
- PSE (Pour un Sourire d’Enfant), Phnom Penh
- Raffles International College, Phnom Penh
- Svay Rieng University, Svay Rieng
- University of Cambodia, Phnom Penh
- University of Economics and Finance, Phnom Penh
- University of Management and Economics, Battambang
- University of Southeast Asia, Siem Reap
- Western University, Phnom Penh
Please be aware that the majors offered by universities change over time and that the overview given on this page might not be entirely up to date. We advise you to do your own research on the university’s website or to contact the university’s student affairs office to check that they offer the major of your choice.
Are you interested in managing a sales team and would you like to learn how you can realize the sales goals of an organization? Do you enjoy working with people (both clients and colleagues)? The major in Sales Management will teach you everything about marketing, management, and coaching.
The following universities offer this major:
- IIC University of Technology, Phnom Penh
- International University, Phnom Penh
- National Institute of Business, Phnom Penh
- PSE (Pour un Sourire d’Enfant), Phnom Penh
- University of Management and Economics, Battambang
Please be aware that the majors offered by universities change over time and that the overview given on this page might not be entirely up to date. We advise you to do your own research on the university’s website or to contact the university’s student affairs office to check that they offer the major of your choice.
Graduates are now working as:
- Marketing managers
- Brand managers
- Sales managers
- Market researchers
- Online marketeers
- Account managers
- Public relations officers